What we do
B2B specialists with over a decade of experience across different industry verticals, we custom-create effective communications strategies for both high profile corporate clients and new-to-market businesses.
SC works with specialist English and Arabic writers with PR and journalistic backgrounds and leverages the strengths of our in-house professional resources to deliver results across traditional print media and broadcast channels, as well as the fast-paced digital and social media arena.
Social media is regarded today as an impactful and efficient tool in shaping perceptions, promoting businesses and driving revenue. Powerful and often unpredictable, digital media works best when looked at holistically, integrated in the wider marketing strategy.
At Shamal Communications, we approach digital media from a strategic perspective. We look in detail at our clients’ business model and, with an analytical outlook of all MARCOM components, design social media strategies aimed at supporting the wider goals of the businesses we serve while complementing the marketing mix. In turn, this helps to drive revenue.
We’ll ask plenty of questions to ensure we understand your business and objectives, and then research, devise and implement effective campaigns – on time and to budget – delivering results that exceed expectations.
Our experienced team provide strategic advice for success around business critical issues, plans and projects, as well to public affairs campaigns and engagement with stakeholders and communities. This is in addition to providing support for major bids.
Turnkey corporate event management is another aspect of the communications mix where SC can add value to your business through effective message dissemination.
We manage all aspects of an event, from A to Z, whether it’s participation at a major conference or industry seminar, through to product launches, exhibitions, press conferences or full on-site press office organisation. The SC team can also take care of venue booking, set-up and on-site branding.
SC is also a leader in sustainable communications, supporting a number of clients in eco-friendly initiatives including the launch of the first ‘green’ vehicle in the Middle East and carbon-neutral technology.
SC also works closely with the international carbon offset organisation myclimate.org and with Green Globe, the leading authority on sustainability in the travel and tourism industry.
A proven track record of success, keen insight into client motivations and an in-depth understanding of the regional markets in which we operate, is the basis for SC's expertise in the B2C arena.
From new restaurant brands to healthcare services, we bring senior level strategic advisory capabilities and dynamic campaign strategies to the table. Furthermore, we are experienced in providing solutions throughout the entire communications spectrum, providing our clients with the quality assurance and the results they demand.
Crisis and Reputation Management
At SC, issues relating to corporate image and reputation are carefully tracked and every effort made to pre-empt potential issues or crises. Why wait for a crisis before putting a crisis management plan in place?
In times of crisis, speed, transparency and effectiveness of message are critical. With crisis management plans prepared well in advance of any situation, SC helps you manage and mitigate any potential damage to your organisation’s reputation.
SC can manage content and supervise the entire internal messaging process, from concept to delivery. This comprehensive service covers newsletters, brochures, annual reports, intranet messaging and websites.
Involved, informed and motivated employees perform better – and produce stronger results – so keeping them in the loop and incentivised is a top priority. Whether you’re going through a change or it is business as usual, we can devise an effective programme that is right for your team.
Corporate Social Responsibility
Most industries and organisations are becoming increasingly aware of the business case for CSR and sustainability and how it is acting as a lever for improving business practices, winning business, reputation management, enhancing the brand and engaging existing or new stakeholders in addition to promoting brand differentiation.
SC can help encourage people to feel good about your brand, campaign or initiative. We understand how quickly trends change and the importance of capturing and maintaining the attention of your campaigns.
Tools we use
We offer a full suite of speech production services in addition to writing speeches. We develop speech delivery training programmes and practical written guides.
SC is involved in every step, from the strategic selection of key influencers and opinion-leaders in the media to organising and managing travel arrangements. We can also prepare press pack material and on-site support activities.
SC retains a team of experienced English and Arabic writers, with both PR and journalistic backgrounds. Our expertise covers disciplines as diverse as finance and pharmaceuticals, automotive and aviation, along with civil engineering, travel, energy and retail.
SC can produce professionally written, feature-length articles tailored to the readership of a specific industry sector or publication. These are ideal for promoting your organisation from an issues-led standpoint.
SC can train and equip corporate executives from any industry in the best approaches and techniques for handling cross-platform media interviews and communicating key messages with confidence and authority.
SC recognises the special requirement for website content that is clear, concise and active in engaging with your audience. We can help you position your organisation favourably within the cluttered online space and present your business in the best possible light.
We develop, maintain and monitor a constantly updated database of regional industry-specific events, advising our clients about speaking opportunities at seminars, conferences, forums and trade events.
SC can manage all aspects of a high profile announcement, from strategic media invites to the preparation of press packs, speeches and client briefings. We can also take care of venue booking, set-up and branding.
SC is particularly skilled at managing cross-border PR requirements. Our vastly experienced Arabic writers maintain the highest linguistic standards throughout the region, ensuring your communications reach audiences in a language they will accept and understand.
MONITORING AND ANALYSIS
SC media monitoring targets an ever-increasing number of online and offline publications and news services throughout the Middle East. This flags real or potential issues for your organisation, while also giving you an accurate picture of the value-for-money Shamal Communications provides. This reach can also extend beyond the Middle East.
PRESS OFFICE MANAGEMENT
SC has considerable experience in the management of on-site press offices for high profile international events. These cover the full spectrum of industry seminars, product launches, exhibitions, press conferences and on-site press offices.