Established in 2004, Shamal Communications is a leading independent, full service public relations consultancy based in Dubai. We effectively manage market perceptions by working hand-in-hand with our clients to build a positive, informed opinion among their target audiences.
SC delivers strategic, focused, creative and cost-effective English-Arabic communications solutions that enable our clients to successfully position their businesses and brands. Our work helps enhance their visibility in an increasingly crowded and highly competitive commercial environment.

SC works across a broad spectrum of industry sectors, with media reach in the GCC and the wider region, as well as offering international exposure by way of its global network of partner agencies.

Great Ideas


The Shamal Communications executive team has direct experience and an in-depth understanding of numerous industry sectors. We are committed to developing our people to create a dynamic, cohesive team of professional public relations specialists.

Steven is a marketing communications professional with more than 25 years’ industry experience. He began his career with blue chip organisations Coca-Cola and the TI Group, part of IHS, before joining LONRHO PLC as marketing manager for its hospitality division.

order: 1
Steven Jones

Belgium-born Nathalie began her professional career in the hospitality industry in Brussels and London, before arriving in Dubai in 1996 to take up a senior PR role with Le Méridien Hotels & Resorts.

order: 2
Nathalie Visele

Scottish-born, James began his professional career in 2002 with VisitScotland, the Scottish National Tourist Board. During his tenure he worked on both the consumer and corporate accounts where he was an integral part of the team for prestigious events such as the Ryder Cup, Commonwealth Games and Homecoming Scotland.

order: 3
James Lakie

With over 12 years of experience in a range of digital marketing channels, Ken has worked across all areas of digital marketing including, social media, search marketing (SEM & SEO), programmatic advertising, email marketing, digital CRM, and web portal & app design, development & management. Starting his career with a part time job during university in the early years of Google & Facebook.

order: 4
Kenneth De Pauw

Maria started her professional career in the UAE in public relations, working on a range of accounts within the hospitality and leisure sector including the annual Middle East tourism showcase Arabian Travel Market. She then moved into advertising where she oversaw a number of key campaigns for Dubai Health Authority, Federal Nations Council, Health Authority of Abu Dhabi and the Majid Al Futtaim Charity Foundation. Before returning to public relations, Maria took on the role of brand development for Arcadia by Amna.

order: 5
Maria Al Jamil